PAPEL
Lockup | Identity | Styleguide | Educational Materials
PAPEL is a cohort of Community Healthcare Workers (CHWs) within Washington County. This community-based organization has come together to provide education access, and social and community resources to the Latine community. We teamed up with PAPEL to create a brand that further promotes health literacy.
The PAPEL logo’s symbol is comprised of two hands joining as one to create a bridge under the sun. The bridge cements the foundation for collaboration and support, while the sun shines light for a positive future. The logo is a representation of the work and vision of the promotores and the communities that they serve. PAPEL is an acronym for ‘Promotores Aliados Por Equidad y Liderazgo’ or ‘Allied Promoters For Equity and Leadership’.
PAPEL is a cohort of Community Healthcare Workers (CHWs) within Washington County. This community-based organization has come together to provide education access, and social and community resources to the Latine community. We teamed up with PAPEL to create a brand that further promotes health literacy.
To simplify the efforts of creating new presentations, we built out the their first learning module as a Canva template to facilitate the distribution of new materials within the PAPEL team.
We built custom illustrations that invoke feelings of joy and approachability while representing PAPEL members engaging with the community, sparking discussion, and making health resources available and accessible.
We utilized the PAPEL brand to re-design their toolkit of forms that community healthcare workers fill out in both print and digital formats. We took the forms in a minimal direction in order to hone in on functionality and ease of use. This was done by taking out non-essential rules and boxes, and using the brand’s colors to establish the hierarchy of information presented.
We turned the re-designed forms into interactive PDFs that community members and healthcare workers can easily fill out and distribute without the need to print.
The brand is a nod to the indigenous history of Latin America. By the means of symbols we were able to create a simplistic graphic system that is representative of Pre-Columbian artwork. These references are inspired by textiles, architecture, historic artwork, and tools.
“I want to share that we have been busy branding all our materials with the designs you created. It truly is empowering to share these as efforts of the CHW collaborative.”
— Magdalena Ramirez. PAPEL