TOGETHER LAB
Wordmark | Styleguide | Website | Newsletter
When expirimentalism meets altruism, you get a morale boosting powerhouse located in Portland, Oregon. Together Lab is a relationship based organization with their sights set on bettering the community by partnering with organizations that do just that. Whether they’re supporting youth leadership or starting a community garden, they’re there to make society a better place.
Community Engagement Director Jeanie Whitten and Pastor/Community Organizer Ron Werner Jr. founded Together Lab with the vision of helping activist and faith-based organizations accomplish their goals by levereging their social background. The most important goal of the brand was to emphasize that Together Lab works a bit differently than their collaborators, as they don't focus on one sole service. They're there to assist in any way they can.
Together Lab needed a fresh identity that encompasses their unique approach to elevating the wellness of the community.
The unique forms and sentiment behind the logo became the focal point of the brand, expressing the notion of a path carved rather than a path taken. The continuity of this theme found its way into the pattern, also built with with the primary logo.
In order to launch the brand, we built a website that works as a hub that lets partners and investors know what they do and gives them the opportunity to donate. We implemented the brand theme alongside the information describing their initiatives and achievements.
In order to keep their partners and investors up to date on what they’ve been doing, we designed a newsletter template that’s built for print and to send digitally. This template was built as a starting point for them to simply swap images and text information for later issues. This allows them to write featured entries for their biggest goals as well as updates on the progress of their initiatives through true spread highlights. In order for the audience to get accompanied with their lingo, we built a plug and place word scramble to make this bit of learning a fun way to interact with the brand.
