Having spent over a decade in radio, Ginni’s entrepreneurial spirit has led her to lead her podcast hosting company Ginni Media as well as her own podcast The Ginni Show. Based in New York City, she sheds light on what it means to be human through guests of many backgrounds such as athletes, writers, business owners, actors, and much more. The Ginni Show needed a visual brand that reflects the notion of broadening one’s horizons, while tapping into the adventurous notion of travel, and setting itself apart from Ginni Media while remaining under the same umbrella. All walks of life carry a story, and The Ginni Show provides a space for those stories to be told.

To tie up the branding process, we illustrated a set of social media template posts for Ginni’s creative team. The illustrated elements connote travel and are ambiguous enough to accompany with any message, staying true to template functionality. This process allowed us to explore and state the versatile illustration style that flows well within the brand, giving Ginni’s creative team some solid references to run with for future illustrations and deliverables. The Instagram highlight posts are mainly reserved for podcast interview snippets, and the grid posts stay inhabited general podcast matters.

Part of The Ginni Show’s social media presence involves giving the audience interview snippets from her podcast. In order to cohesively expand Ginni’s visual brand, we illustrated vehicle icons to be used as progress bar elements with trails that compliment each icon.