We designed an expressive food-packaging label system for mole made easy. This cost-efficient approach allowed for printing in large quantities, and supporting an array of package types.
Problem
Cualli Mole needed a label system for their own creation, powdered mole. The goal was to make mole accessible to those who don't have time to make it. The solution needed to be cost-efficient, with instructions on how to incorporate it, and what foods it would pair perfect with.
Solution
We designed a hero emblem inspired by the very tool used to make mole. Radial typography and vibrant flourishes echo the incorporation of Cualli Mole into your favorite foods, with a special nod to the very culture it's grounded in. We illustrated a set of simple instructions to help audiences understand to make their dishes come to life.
