We crafted a branding system of internal values as a vibrant extension of Virginia Garcia's brand. Built for culture, rooted in nature.
Problem
Virginia Garcia needed a way to create a culture around their internal values to make them memorable and ownable. They needed their values to be felt, rather than explained.
Solution
We leveraged the parent brand to create a vibrant internal identity for their values that employees can circle around, turning them from a fleeting thought into a long-lasting impression.
The identity is centered around five icons inspired by nature-based motifs, a shared visual language that reflects how healthcare values grow and evolve over time, much like nature itself. We paired this with an extended color-coded palette, and a pattern created from Virginia Garcia's logo to tie the identity together.
