PAPEL is a cohort of Community Healthcare Workers (CHWs) within Washington County. This community-based organization has come together to provide education access, and social and community resources to the Latine community. We teamed up with PAPEL to create a brand that further promotes health literacy.
Problem
PAPEL's mission was established, and needed a brand identity to support their cause of promoting health literacy to the Latine community in Washington County. Their presentations and documents needed a foundation that makes it easy to get information to and from their audiences.
Solution
We created a brand that reflects the notion of making health literacy approachable through the lens of abstract cultural symbolism and colorful vibrance. We translated this visual language to an easy to use presentation deck template built in Canva, leveraging custom illustrations to reinforce approachability. We re-designed their form based toolkit to ease the process of receiving and delivering information to and from their audience members.
Bridging the Gap
The brand's logo is constructed of two hands forming a bridge under the rising sun to communicate strength and support for a positive future. This concept is reinforced by the tagline "PROMOTORES ALIADOS POR EQUIDAD Y LIDERAZGO", meaning "PROMOTERS ALLIED FOR EQUITY AND LEADERSHIP".
Rooted in Function
We re-designed their form-based toolkit to make delivering information frictionless. We started with a printed format, then optimized the forms as fillable PDFs, complete with written fields and checkboxes.
