Hope-Filled Therapy is an individual practice that's authentic to its core. Hope-Filled's sessions are rooted in seeking pure truth above all else to achieve the necessary self-confidence in reaching the unknown.
Problem
Hope-Filled Therapy needed an identity that's suitable for a small business in a way that avoids conventional brand tropes of similar practices, often depicted by soft colors and a sense of institutionalism. Chris is unapologetically himself, and wanted to communicate the experience of raw truth to his clients.
Solution
We took cues from Chris' many tattoos and interest in expressive and passionate music to craft the brand's creative direction. The logo was directly inspired by the word "HOPE" tattooed on his knuckles. The color palette and typography reflect the visual ethos of American Traditional tattoo culture, with the emotional rawness of hardcore wrapped into one.
Looking Forward
Chris creates a safe space for his clients by focusing on what's ahead instead of looking in the past. Rooted in truth, he digs deep to figure out his clients' hopes, fears, and desires to chart a positive path forward and to spotlight what people are capable of.
